Project Background: To meet the needs of Los Angeles County’s growing communities and future generations, Metro has reimagined its entire bus system for the first time in 25 years. The NextGen Bus Study/Plan (Study) examined transit market demand, total trips throughout the county, and evaluated the performance of Metro’s bus service to determine how well it served customers. The objective of the Study was to design a new bus network that is more relevant, reflective of, and attractive to the residents of LA County.

My Role: I was in charge of specialized photographic and video asset collection used for public outreach efforts. I visited several meetings as well as designed branded collateral as printed handouts, display boards, and digital assets.